Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/15865
Title: Marketing strategies of selected pharmaceutical firms in India: a case study of anti-infective therapeutics
Researcher: Mahesh, M C
Guide(s): Anand, D
Keywords: Management
Marketing strategies
pharmaceutical firms
anti-infective therapeutics
Upload Date: 14-Feb-2014
University: University of Mysore
Completed Date: 2012
Abstract: None
Pagination: 230p.
URI: http://hdl.handle.net/10603/15865
Appears in Departments:B N Bahadur Institute of Management Sciences

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File81.84 kBAdobe PDFView/Open
02_certificate.pdf80.1 kBAdobe PDFView/Open
03_declaration.pdf79.56 kBAdobe PDFView/Open
04_acknowledgements.pdf82.64 kBAdobe PDFView/Open
05_contents.pdf130.87 kBAdobe PDFView/Open
06_list of tables.pdf83.13 kBAdobe PDFView/Open
07_list of figures.pdf69.23 kBAdobe PDFView/Open
08_abbreviations.pdf34.47 kBAdobe PDFView/Open
09_chapter 1.pdf301.33 kBAdobe PDFView/Open
10_chapter 2.pdf337.33 kBAdobe PDFView/Open
11_chapter 3.pdf544.73 kBAdobe PDFView/Open
12_chapter 4.pdf4.28 MBAdobe PDFView/Open
13_chapter 5.pdf300.72 kBAdobe PDFView/Open
14_chapter 6.pdf262.44 kBAdobe PDFView/Open
15_bibliography.pdf243.79 kBAdobe PDFView/Open
16_appendices.pdf1.15 MBAdobe PDFView/Open


Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.