Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/156790
Title: A study of the perceptual quality of store brand and its relationship with the service quality of the retailer
Researcher: Roy, Anannya Deb
Guide(s): Bhattacharya, Arabinda
Keywords: Brand
Perceptual
Quality
Relationship
Store
University: University of Calcutta
Completed Date: 2010
Abstract: Abstract not available
Pagination: xxxii, 272p.
URI: http://hdl.handle.net/10603/156790
Appears in Departments:Department of Business Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File18.89 kBAdobe PDFView/Open
02_acknowledgement.pdf31.63 kBAdobe PDFView/Open
03_content.pdf287.7 kBAdobe PDFView/Open
04_list of table.pdf1.16 MBAdobe PDFView/Open
05_chapter 1.pdf479.26 kBAdobe PDFView/Open
06_chapter 2.pdf975.87 kBAdobe PDFView/Open
07_chapter 3.pdf627.41 kBAdobe PDFView/Open
08_chapter 4.pdf7.59 MBAdobe PDFView/Open
09_summary and conclusions.pdf438.94 kBAdobe PDFView/Open
10_appendix.pdf250.24 kBAdobe PDFView/Open
11_references.pdf246.51 kBAdobe PDFView/Open


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