Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/155331
Title: Lifestyle and psychographic segmentation and classification of metropolitan consumers in India for effective marketing
Researcher: Kumar, Rohit Vishal
Guide(s): Sarkar, Amitava
Keywords: Effective
Marketing
Metropolitan
Psychographic
Segmentation
University: University of Calcutta
Completed Date: 2007
Abstract: Abstract not available
Pagination: ix, 187p.
URI: http://hdl.handle.net/10603/155331
Appears in Departments:Department of Business Management

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01_title page.pdfAttached File23.62 kBAdobe PDFView/Open
02_content.pdf62.14 kBAdobe PDFView/Open
03_list of table.pdf57.2 kBAdobe PDFView/Open
04_list of figures.pdf51.32 kBAdobe PDFView/Open
05_acknowledgement.pdf83.37 kBAdobe PDFView/Open
06_chapter 1.pdf504.2 kBAdobe PDFView/Open
07_chapter 2.pdf1.24 MBAdobe PDFView/Open
08_chapter 3.pdf1.16 MBAdobe PDFView/Open
09_chapter 4.pdf805.69 kBAdobe PDFView/Open
10_chapter 5.pdf846.58 kBAdobe PDFView/Open
11_chapter 6.pdf1.47 MBAdobe PDFView/Open
12_concluding remarks.pdf302.64 kBAdobe PDFView/Open
13_appendix a.pdf50.93 kBAdobe PDFView/Open
14_appendix b.pdf286.38 kBAdobe PDFView/Open
15_appendix c.pdf121.53 kBAdobe PDFView/Open
16_appendix d.pdf142.08 kBAdobe PDFView/Open
17_appendix e.pdf800.04 kBAdobe PDFView/Open
18_appendix f.pdf342.04 kBAdobe PDFView/Open
19_bibliography.pdf644.14 kBAdobe PDFView/Open
20_corrigendum.pdf18.52 kBAdobe PDFView/Open


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