Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/15039
Title: Role of media in science and technology communication for the development of rural women
Researcher: Sri Jothi P
Guide(s): Neelamalar M
Keywords: Nattarmangalam, Villupuram, Tamil Nadu, Rural women, Media, Science and Technology communication
Upload Date: 15-Jan-2014
University: Anna University
Completed Date: 
Abstract: Advances in Science and Technology communication have led to most of the growth in the socio-economic status of the individuals in India. This research entailed Experimental design to find the effective strategy of mass media communication by delivering efficient science and technology information to the rural women. Many people in rural areas have no regular access to information through mass media due to poor socio-economic status and illiteracy. Thus the study was done to analyze the impact of science and technology communication through efficient media like newspaper, radio and television among the rural women for their development. This study specially targets rural women community in India to analyze the impact and role of media in communicating science and technology. The Solomon Four group experiment design was effectively used among the women of the age group of 18-45 in Nattarmangalam village, Villupuram district of Tamil Nadu. The research found that the science and technology communication through the print media has created a lesser impact and the radio medium has a moderate impact and the television medium has created a greater impact with increased knowledge and awareness among the experimental group samples during the post test after treatment. The exposure of science and technology communication related to agriculture, health and environmental science information through all three media - newspapers, radio and television increases the knowledge level among people of all the educational levels of rural women. The print media has created more effectiveness among the literates and it has created less effectiveness among semi-literates. The radio and television media has greater effectiveness among people of all the educational levels and these media are effective in science and technology communication. newline newline newline
Pagination: xxv, 183
URI: http://hdl.handle.net/10603/15039
Appears in Departments:Faculty of Science and Humanities

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01_title.pdfAttached File81.71 kBAdobe PDFView/Open
02_certificates.pdf1.26 MBAdobe PDFView/Open
03_abstract.pdf54.72 kBAdobe PDFView/Open
04_acknowledgement.pdf60.66 kBAdobe PDFView/Open
05_contents.pdf115.29 kBAdobe PDFView/Open
06_chapter 1.pdf133.94 kBAdobe PDFView/Open
07_chapter 2.pdf260.08 kBAdobe PDFView/Open
08_chapter 3.pdf439.78 kBAdobe PDFView/Open
09_chapter 4.pdf2.29 MBAdobe PDFView/Open
10_chapter 5.pdf105.34 kBAdobe PDFView/Open
11_appendices 1 to 5.pdf745.81 kBAdobe PDFView/Open
12_references.pdf118.3 kBAdobe PDFView/Open
13_publications.pdf65.39 kBAdobe PDFView/Open
14_vitae.pdf52.71 kBAdobe PDFView/Open


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