Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/145320
Title: Comparative Study of Branding and Promotions of Higher Educational Institutes in India
Researcher: YERAVDEKAR SWATI THORAT
Guide(s): Sane Vivek
Keywords: Branding , Higher Education
University: Symbiosis International University
Completed Date: 
Abstract: The objective for this discussion was to extract common enablers related to branding of private and public management education institutes in India. The above-mentioned list was then newline49 newlinecoagulated into eleven factors and an excel file was shared with the respondents to collect responses from them. The data collected was cross-sectional in nature. The idea behind choosing a cross-sectional questionnaire-based approach is that it captures the experiences, opinions, and beliefs of the respondents accurately (Yin, 2013; Saunders et al., 2011; Zikmund, 2003). The questionnaire approach offers a much closer picture of the actual population and the results collected from the sample respondents can be extrapolated to the population as a whole (Zikmund et al., 2012; Hair et al., 2008; Zikmund, 2003). newlineThe next process was to develop an SSIM matrix from the list of the eleven variables. This was achieved by another round of data collection from the experts newline
Pagination: 
URI: http://hdl.handle.net/10603/145320
Appears in Departments:Faculty of Management

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