Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/140360
Title: A study on the influence of shopper marketing efforts on purchase decisions of white goods
Researcher: David Winster Praveenraj, D.
Guide(s): Ashok, J.
Keywords: Goods
Marketing
Purchase
Shopper
White
University: Anna University
Completed Date: july, 2015
Abstract: Abstract available
Pagination: xx, 219p.
URI: http://hdl.handle.net/10603/140360
Appears in Departments:Faculty of Management Studies

Files in This Item:
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01_title page.pdfAttached File18.9 kBAdobe PDFView/Open
02_certificate.pdf3.52 MBAdobe PDFView/Open
03_abstract.pdf8.39 kBAdobe PDFView/Open
04_acknowledgement.pdf4.47 kBAdobe PDFView/Open
05_table of contents.pdf79.66 kBAdobe PDFView/Open
06_list of tables.pdf31.1 kBAdobe PDFView/Open
07_list of figures.pdf45.67 kBAdobe PDFView/Open
08_list of figures.pdf50.02 kBAdobe PDFView/Open
09_chapter 1.pdf222.6 kBAdobe PDFView/Open
10_chapter 2.pdf220.98 kBAdobe PDFView/Open
11_chapter 3.pdf169.38 kBAdobe PDFView/Open
12_chapter 4.pdf301.48 kBAdobe PDFView/Open
13_chapter 5.pdf919.89 kBAdobe PDFView/Open
14_discussion of findings and conclusion.pdf606.17 kBAdobe PDFView/Open
15_references.pdf132.19 kBAdobe PDFView/Open
16_list of publications.pdf98.83 kBAdobe PDFView/Open


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