Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/139751
Title: Adopting social media in the integrated marketing communication process by automotive lubricant companies in India
Researcher: Tomar, Meenakshi
Guide(s): Pandey, Krishan K.
Keywords: Communication
India
Marketing
Social media
University: University of Petroleum and Energy Studies (UPES)
Completed Date: 2015
Abstract: None
Pagination: n.d.
URI: http://hdl.handle.net/10603/139751
Appears in Departments:College of Management and Economic Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File116.88 kBAdobe PDFView/Open
02_acknowledgement.pdf122.06 kBAdobe PDFView/Open
03_declaration.pdf11.32 kBAdobe PDFView/Open
04_certificate.pdf80.47 kBAdobe PDFView/Open
05_contents.pdf241.36 kBAdobe PDFView/Open
06_chapter 1.pdf602.58 kBAdobe PDFView/Open
07_chapter 2.pdf457.26 kBAdobe PDFView/Open
08_chapter 3.pdf1.41 MBAdobe PDFView/Open
09_chapter 4.pdf268.84 kBAdobe PDFView/Open
10_chapter 5.pdf658.05 kBAdobe PDFView/Open
11_chapter 6.pdf544.08 kBAdobe PDFView/Open
12_appendix.pdf644.46 kBAdobe PDFView/Open


Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.