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Title: Determinants of Investment Behaviour of Individual Investors
Researcher: Sasirekha P
Guide(s): Jerinabi U
Keywords: Risk Attitude
Rational Behaviour
Awareness on investment
University: Avinashilingam Deemed University For Women
Completed Date: 30.11.2015
Abstract: India is one of the fastest-growing economies in the world. Over the last decade, both newlinegovernment and private industry have endeavored to bring about an environment conducive to growth. newlineThis is increasingly reflected in better earnings and higher disposable incomes for the working newlinepopulation. The current research study focused on the behaviour of Professionals of Information newlineTechnology Sector, since IT professionals are considered to be highly remunerative. The study was newlinemainly concerned with primary data. The data were collected from individuals who were willing to newlinereveal the information on their financial behaviour by adopting informational referral sampling newlinetechnique, through carefully instructed interview schedule, constituted 482 respondents. The study was newlineconducted from September 2011 to March 2015. Structural Equation Modeling was performed to newlineconstruct rational, irrational and composite models. newlineInvestment aspiration of the IT Professionals is actually a commitment to secure the newlineconsumption of all regular financial inflows with futuristic perspectives. The study exposed the fact newlinethat, the investment strategies of the investors are largely influenced by the socio-economic factors and newlineit further reveals that the behavioural bias plays a vital role in determining the investment process of newlineindividual investors. Different types of investment avenues are available and the investors have to newlinebecome more alter and choosy in selecting profitable investment avenues with minimum risk. The newlineselected investors in the study are not having adequate awareness about the investment and also not newlineconsulting the financial advisors, hence they prefer to invest in traditional and safe financial products. newlineThe individual investors should not be left behind the isolated batch in the investment market. The newlineneed of the hour is to promote financial literacy at a very early age in one s life and help the common man to make his financial plan profitable for himself. newline
Pagination: A4
Appears in Departments:Department of Commerce

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01_title.pdfAttached File88.64 kBAdobe PDFView/Open
02_certificate.pdf225.9 kBAdobe PDFView/Open
03_acknowledgement.pdf95.74 kBAdobe PDFView/Open
04_content.pdf96.1 kBAdobe PDFView/Open
05_list of tables and figure.pdf109.75 kBAdobe PDFView/Open
06_chapter1.pdf139.92 kBAdobe PDFView/Open
07_chapter2.pdf191.69 kBAdobe PDFView/Open
08_chapter3.pdf280.89 kBAdobe PDFView/Open
09_chapter4.pdf1.55 MBAdobe PDFView/Open
10_chapter5.pdf176.32 kBAdobe PDFView/Open
11_bibiliography.pdf109.51 kBAdobe PDFView/Open
12_appendix.pdf131.92 kBAdobe PDFView/Open

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