Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/137894
Title: A study of semiotics as a tool for integrated marketing communication in advertising and brand building sectors with reference to print radio television and digital media In Pune district
Researcher: Pathak Gauri Dilip
Guide(s): Kazi, Roshan
Keywords: Management
Marketing Management
Semiotics
Integrated marketing communication
Advertising
Brand building sectors
Print
Radio
Television
Digital media
University: Savitribai Phule Pune University
Completed Date: February 2016
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/137894
Appears in Departments:Allana Institute of Management Sciences Pune

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/01_title.pdfAttached File14.43 kBAdobe PDFView/Open
01_title.pdf14.43 kBAdobe PDFView/Open
02_contents.pdf25.91 kBAdobe PDFView/Open
03_list_of_tables_figures.pdf51.04 kBAdobe PDFView/Open
04_acknowledegement.pdf17.74 kBAdobe PDFView/Open
05_declaration.pdf16.2 kBAdobe PDFView/Open
06_certificate.pdf14.41 kBAdobe PDFView/Open
07_abstract.pdf19.9 kBAdobe PDFView/Open
08_chapter1.pdf363.55 kBAdobe PDFView/Open
09_chapter2.pdf280.85 kBAdobe PDFView/Open
10_chaptetr3.pdf251.48 kBAdobe PDFView/Open
11_chapter4.pdf366.54 kBAdobe PDFView/Open
12_chapter5.pdf260.57 kBAdobe PDFView/Open
13_chapter6.pdf918.66 kBAdobe PDFView/Open
14_chapter7.pdf390.18 kBAdobe PDFView/Open
15_chapter8.pdf261.12 kBAdobe PDFView/Open
16_bibliography.pdf261.85 kBAdobe PDFView/Open
17_appendices.pdf720.57 kBAdobe PDFView/Open


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