Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/137891
Title: A study of the brand equity concept with special reference to its measurement and valuation vis a vis its marketing implications
Researcher: Tembulkar Aparna Anand
Guide(s): Joshi Ashok
Keywords: Management
Marketing Management
Brand equity concept
Valuation
Marketing implications
University: Savitribai Phule Pune University
Completed Date: March 2016
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/137891
Appears in Departments:Indian Institute of Cost and Management Studies and Research (INDSEARCH)

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/01_title.pdfAttached File88.91 kBAdobe PDFView/Open
01_title.pdf88.91 kBAdobe PDFView/Open
02_contents.pdf88.95 kBAdobe PDFView/Open
03_acknowledegement.pdf78.16 kBAdobe PDFView/Open
04_declaration.pdf71.04 kBAdobe PDFView/Open
05_certificate.pdf70.87 kBAdobe PDFView/Open
06_abstract.pdf76.92 kBAdobe PDFView/Open
07_preface.pdf71.86 kBAdobe PDFView/Open
08_list_of_tables.pdf85.46 kBAdobe PDFView/Open
09_list_of_figuers.pdf76.18 kBAdobe PDFView/Open
10_chapter1.pdf196.69 kBAdobe PDFView/Open
11_chapter2.pdf241.41 kBAdobe PDFView/Open
12_chapter3.pdf162.49 kBAdobe PDFView/Open
13_chapter4.pdf622.86 kBAdobe PDFView/Open
14_chapter5.pdf284.08 kBAdobe PDFView/Open
15_chapter6.pdf190.56 kBAdobe PDFView/Open
16_chapter7.pdf179.5 kBAdobe PDFView/Open
17_bibliography.pdf139.32 kBAdobe PDFView/Open


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