Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/137285
Title: STORE LOYALTY BEHAVIOR OF URBAN SHOPPERS A COMPARATIVE STUDY BETWEEN ORGANIZED AND UNORGANIZED RETAIL
Researcher: Dey Shuvendu
Guide(s): Bhattacharya Debasis
Keywords: 
University: University of North Bengal
Completed Date: 
Abstract: A store s continued existence and success to a great extent depend on customer newlineloyalty. Store loyal customers purchase more often, try other products stocked by the newlinestore and bring in new customers for the store through positive word of mouth. newlineDepending on the store type, organized and unorganized store loyalty is affected by newlinevarious factors like trust, value for money, availability, display, satisfaction, ambience, newlinelocation and so forth. Loyalty is associated with the success and profitability of a firm. newlineConsequently, customer loyalty provides an underpinning to study the relationship newlineamong customer relationship activities, value creation programs and marketing newlinestrategies. newline
Pagination: 
URI: http://hdl.handle.net/10603/137285
Appears in Departments:Department of Commerce

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01_title.pdfAttached File7.77 kBAdobe PDFView/Open
02_declaration.pdf670.98 kBAdobe PDFView/Open
03_certificate.pdf1.12 MBAdobe PDFView/Open
04_abstract.pdf17.77 kBAdobe PDFView/Open
05_preface.pdf9.37 kBAdobe PDFView/Open
06_acknowledgement.pdf10.67 kBAdobe PDFView/Open
07_contents.pdf16.27 kBAdobe PDFView/Open
08_list of tables.pdf15.91 kBAdobe PDFView/Open
09_list of figures.pdf10.08 kBAdobe PDFView/Open
10_list of appendices.pdf9.45 kBAdobe PDFView/Open
11_chapter1.pdf7.03 MBAdobe PDFView/Open
12_chapter2.pdf221.33 kBAdobe PDFView/Open
13_chapter3.pdf236.7 kBAdobe PDFView/Open
14_chapter4.pdf227.98 kBAdobe PDFView/Open
15_chapter5.pdf121.93 kBAdobe PDFView/Open
16_bibliography.pdf128.95 kBAdobe PDFView/Open
17_appendices.pdf71.44 kBAdobe PDFView/Open
18_index.pdf15.27 kBAdobe PDFView/Open


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