Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/13628
Title: Impact of information technology on marketing: a case study of Airtel company
Researcher: Amjad Mohammad Alabed Abu Marouf
Guide(s): Khan, A Q
Keywords: Commerce
information technology
marketing
Airtel
Upload Date: 4-Dec-2013
University: Aligarh Muslim University
Completed Date: 2011
Abstract: Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry, where a new generation of data is producing a discontinuity in the information available to marketers. In this case the combination of data and technology is brining increased marketing effectiveness, organization change, and shifts in power within channels of distribution. More general, information technology blurs traditional strategic and functional boundaries by enabling an organization to deliver a large number of differentiated products to a large number of differentiated markets. For this to be successful, marketing must be closely interwoven with operations, RandD, and sales. Researchers on information technology have not provided a clear definition of the term Information Technology (IT), many papers on IT either assumed that there is a common understanding of the concept, that the meaning of the term is implicitly understood, or define it in such a way as to serve a specific purpose. For the purpose of the present study, Information Technology (IT) refers to the collection of products and services that turn data into useful, meaningful, accessible information. IT encompasses all forms of technology used to create, store, exchange, and use of information in its various forms (business data, voice conversations, images, motion pictures, multimedia presentations, and other forms, including those not yet conceived). It includes modern technologies, such as, telecommunications and microelectronics. India s telecom sector has been doing exceptionally well in the past decades. Its structural and institutional reforms have provided tremendous growth opportunity to this sector.
Pagination: xix, 306p.
URI: http://hdl.handle.net/10603/13628
Appears in Departments:Department of Commerce

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01_certificate.pdfAttached File182 kBAdobe PDFView/Open
02_abstract.pdf210.3 kBAdobe PDFView/Open
03_contents.pdf124.08 kBAdobe PDFView/Open
04_preface.pdf196.68 kBAdobe PDFView/Open
05_acknowledgements.pdf211.5 kBAdobe PDFView/Open
06_list of tables.pdf271.4 kBAdobe PDFView/Open
07_list of figures.pdf168.36 kBAdobe PDFView/Open
08_list of abbreviations.pdf141.05 kBAdobe PDFView/Open
09_chapter 1.pdf313.72 kBAdobe PDFView/Open
10_chapter 2.pdf648.03 kBAdobe PDFView/Open
11_chapter 3.pdf292.68 kBAdobe PDFView/Open
12_chapter 4.pdf309.68 kBAdobe PDFView/Open
13_chapter 5.pdf335.13 kBAdobe PDFView/Open
14_chapter 6.pdf436.64 kBAdobe PDFView/Open
15_chapter 7.pdf449.55 kBAdobe PDFView/Open
16_chapter 8.pdf275.84 kBAdobe PDFView/Open
17_bibliography.pdf295.45 kBAdobe PDFView/Open
18_annexture.pdf1.13 MBAdobe PDFView/Open


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