Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/129291
Title: Creativity in advertising impact on communication effect and consumer buying behaviour in Chennai
Researcher: Shanthini, BN
Guide(s): Varadarajan, R
Keywords: Advertising
Buying
Communication
Creativity
University: Madurai Kamraj University
Completed Date: 2012
Abstract: None newline
Pagination: 260 p.
URI: http://hdl.handle.net/10603/129291
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File130.6 kBAdobe PDFView/Open
02_certificate.pdf64.73 kBAdobe PDFView/Open
03_declaration.pdf64.37 kBAdobe PDFView/Open
04_contents.pdf66.06 kBAdobe PDFView/Open
05_ acknowledgements.pdf96.73 kBAdobe PDFView/Open
06_list of tables.pdf146.47 kBAdobe PDFView/Open
07_chapter 1.pdf473.79 kBAdobe PDFView/Open
08_chapter 2.pdf330.55 kBAdobe PDFView/Open
09_chapter 3.pdf2.49 MBAdobe PDFView/Open
10_chapter 4.pdf989.02 kBAdobe PDFView/Open
11_summary.pdf180.66 kBAdobe PDFView/Open
12_bibliography.pdf162.01 kBAdobe PDFView/Open


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