Please use this identifier to cite or link to this item:
|Title:||A Comparative study of the impact of Promotional Measures upon Consumer Behaviour for selected Consumer Durables in Lucknow and Kanpur cities|
|Guide(s):||DR SUNITA SRIVASTAVA|
|University:||University of Lucknow|
|Appears in Departments:||Department of Commerce|
Files in This Item:
|aditi tandon_phd_thesis.pdf||Attached File||3.97 MB||Adobe PDF||View/Open|
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