Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/120020
Title: A comparative study of the organized and the unorganized retail markets with reference to fast moving consumer goods in Karnataka
Researcher: Amaresha M
Guide(s): Dinakar G
Keywords: Comparative Study
Consumer Goods
Karnataka
Management Sciences
Marketing
Retail Markets
University: Anna University
Completed Date: 01/11/2014
Abstract: In India the progress of the economy directly corresponds with the extension of retail industry Retail business contributes about 10 to GDP after agriculture. It provides the second highest employment ie about 8 of the countries job opportunities Usually in a nation the government plays a vital role when it comes to the progress of retail trade in the country and they support and co operate the unorganized business to rationalize and build it more combatively In our country upper and middle class has seen a huge economic progress in a short time This has led to dynamic economic turnover in the retail industry Due to the increase of middle class ownership pattern dual family income and increase in disposal of wealth by the middle class the newlineIndian retail industry has seen a sudden increase Earlier the main buyer choice was the kirana shop but due to the change in Socio and Economical factor public wish to purchase in the organized retail places So these factors indicate the changing behavior of the consumer Due to change in economic and socio factors it influences on growing organized retail market will have newlineon the unorganized retail market India is called as country of shopkeepers because more than 12 million retail outlets are present in India But when it comes to organized retail growth in India, it is very low when compared to other countries In the USA about 85 of the retail sales belongs to organized retail In Taiwan it is 81 Malaysia it is 55 Indonesia it is 30 and China it is 20 but in India the organized retail market has only a 5 market share newline newline
Pagination: xxxiv, 358p.
URI: http://hdl.handle.net/10603/120020
Appears in Departments:Faculty of Management Studies

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01_title.pdfAttached File1.6 MBAdobe PDFView/Open
02_certificates.pdf1.6 MBAdobe PDFView/Open
03_abstracts.pdf1.61 MBAdobe PDFView/Open
04_acknowledgement.pdf1.6 MBAdobe PDFView/Open
05_contents.pdf1.6 MBAdobe PDFView/Open
06_list_of_tables.pdf1.63 MBAdobe PDFView/Open
07_list_of_figures.pdf1.63 MBAdobe PDFView/Open
08_list_of_abbreviations.pdf1.61 MBAdobe PDFView/Open
09_chapter1.pdf34.32 MBAdobe PDFView/Open
10_chapter2.pdf34.34 MBAdobe PDFView/Open
11_chapter3.pdf35.38 MBAdobe PDFView/Open
12_conclusion.pdf34.53 MBAdobe PDFView/Open
13_references.pdf34.2 MBAdobe PDFView/Open
14_list_of_publications.pdf34.17 MBAdobe PDFView/Open


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