Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/114632
Title: Emotional attachment as a mediator of the relationship between service evaluation index and emotional brand with specific reference to banks
Researcher: Maheswari, R
Guide(s): David Jawahar, P
Keywords: Emotional Attachment, Evaluation Index, Emotional Brand, Encounter Satisfaction
University: Bharathidasan University
Completed Date: 2008
Abstract: Abstract available newline newline
Pagination: xxiii, 216p., xvi
URI: http://hdl.handle.net/10603/114632
Appears in Departments:Bharathidasan Institute of Management

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01_title.pdfAttached File29.23 kBAdobe PDFView/Open
02_certificate.pdf28.7 kBAdobe PDFView/Open
03_declaration.pdf22.78 kBAdobe PDFView/Open
04_contents.pdf92.17 kBAdobe PDFView/Open
05_abstract.pdf84.13 kBAdobe PDFView/Open
06_acknowledgement.pdf68.78 kBAdobe PDFView/Open
07_list of tables.pdf357.71 kBAdobe PDFView/Open
08_list of charts.pdf162.75 kBAdobe PDFView/Open
09_chapter 1.pdf1.19 MBAdobe PDFView/Open
10_chapter 2.pdf1.54 MBAdobe PDFView/Open
11_chapter 3.pdf938.1 kBAdobe PDFView/Open
12_chapter 4.pdf4.16 MBAdobe PDFView/Open
13_chapter 5.pdf748.95 kBAdobe PDFView/Open
14_chapter 6.pdf354.85 kBAdobe PDFView/Open
16_appendices.pdf245.71 kBAdobe PDFView/Open
17_references.pdf957.6 kBAdobe PDFView/Open


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