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Title: Supply Chain Management Challenges for FMCG in Retail Sectors in India
Researcher: Panaganti Renuka
Guide(s): Gupta Madhu
Upload Date: 19-Sep-2013
University: Shri Jagdishprasad Jhabarmal Tibarewala University
Completed Date: 29-12-2012
Abstract: Retailers face many challenges: time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety causing more fluctuation in demand calls for high responsiveness in supply chains, and the ever increasing need for shorter lead times continues. However, as a result of the power that comes with control over consumer contacts, retailers today have the opportunity to organize the work in their supply chains in suitable ways. newline newlineThis thesis focus on how retailers organize their supply chains challenges they face to compete in consumer markets, and asks the question: how are supply chains affected by retail value propositions? Three case studies have been conducted in order to answer this question. Two of the case companies were considered to utilize cost-based competition, and it was investigated that how they had organized activities in order to deliver their specific value propositions. Equivalent research of a third case company utilizing time-based competition was conducted. The study s findings are in line with theories in this field, i.e. that the nature of products demand pattern is crucial for that which should be focused on, and that physical efficiency is important in cost based competition and market responsiveness in time-based competition. newline newline newline
Appears in Departments:Faculty of Commerce & Management

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01_title.pdfAttached File12.51 kBAdobe PDFView/Open
02_declaration by the candidate.pdf5.43 kBAdobe PDFView/Open
03_certificate.pdf5.17 kBAdobe PDFView/Open
04_acknowledgements.pdf5.15 kBAdobe PDFView/Open
05_table of contents.pdf17.37 kBAdobe PDFView/Open
06_list of tables.pdf4 kBAdobe PDFView/Open
07_list of graphs.pdf3.86 kBAdobe PDFView/Open
08_abstract.pdf8.63 kBAdobe PDFView/Open
09_chapter 1.pdf23.04 kBAdobe PDFView/Open
10_chapter 2.pdf63.74 kBAdobe PDFView/Open
11_chapter 3.pdf95.22 kBAdobe PDFView/Open
12_chapter 4.pdf756.87 kBAdobe PDFView/Open
13_chapter 5.pdf44.88 kBAdobe PDFView/Open
14_chapter 6.pdf245.64 kBAdobe PDFView/Open
15_chapter 7.pdf77.63 kBAdobe PDFView/Open
16_chapter 8.pdf136.17 kBAdobe PDFView/Open
17_chapter 9.pdf65.55 kBAdobe PDFView/Open
18_chapter 10.pdf58.81 kBAdobe PDFView/Open
19_chapter 11.pdf14.02 kBAdobe PDFView/Open
20_references.pdf30.92 kBAdobe PDFView/Open

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