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Title: Major influences on teen consumer socialization and their outcomes
Researcher: Kaur, Anupriya
Guide(s): Medury, Yajulu
Keywords: Consumer Socialization
Upload Date: 19-Sep-2013
University: Jaypee University of Information Technology, Solan
Completed Date: 19/07/2010
Abstract: The study of family, their purchaseand consumption has been central to consumer behavior studies. Every househod consumes a large quantity of products and uses a number of services. Households or families have, therefore, been a subject of interest to marketers, academicians and researchers alike. It is an accepted fact that children, today not only form a lucrative market segment on their own but also have a significant influence on family purchases. Although the studies investigating the dynamics of family decision making date back to 1960s, however, most of these studies were based on the spousal dyad ignoring the role of children. It is only since 1980s that academic research started recognizing the role of children and several research pursuits followed which examined children's consumption behavior and their role in family decision making. A significant area of study which emerged around the same time was of consumer socialization of children i.e. how children develop consumer skills. However, the existing body of research suffers from some research limitations which lay grounds for the present research work. Primarily, it was felt that much of the past research is dated, is less inclusive i.e. concentrated on western nations, scant in east; and virtually absent for Indian families and children. Additionally, theoretical frameworks on consumer socialization need to be updated amidst contemporary societal changes. It is imperative to understand present day family dynamics in context to consumption behavior and it was felt that it is an area in need of further research. The theoretical overview of past literature provided the premises to develop a conceptual model for exploring the roles of traditional and contemporary influences on consumer socialization on teenage children and their outcomes on family purchases. It was proposed that socialization agents, children's characteristics and parents characteristics affect the teenage child's influence in family purchases.
Pagination: 221p.
Appears in Departments:Department of Humanities and Social Sciences

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01_title.pdfAttached File125.38 kBAdobe PDFView/Open
02_certificate.pdf135.56 kBAdobe PDFView/Open
03_acknowledgement.pdf269.53 kBAdobe PDFView/Open
04_contents.pdf531.59 kBAdobe PDFView/Open
05_list of table figures.pdf607.91 kBAdobe PDFView/Open
06_chapter 1.pdf2.92 MBAdobe PDFView/Open
07_chapter 2.pdf5.47 MBAdobe PDFView/Open
08_chapter 3.pdf8.92 MBAdobe PDFView/Open
09_chapter 4.pdf7.79 MBAdobe PDFView/Open
10_chapter 5.pdf7.15 MBAdobe PDFView/Open
11_chapter 6.pdf12.74 MBAdobe PDFView/Open
12_chapter 7.pdf5.26 MBAdobe PDFView/Open
13_references.pdf6.44 MBAdobe PDFView/Open
14_appendix.pdf4.52 MBAdobe PDFView/Open

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