Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/11265
Title: Marketing strategies of readymade garments industry of India
Researcher: Shahid Alam
Guide(s): Mohd Ashraf Ali
Keywords: Commerce
Marketing Strategies
Readymade Garments Industry
Upload Date: 19-Sep-2013
University: Aligarh Muslim University
Completed Date: 2011
Abstract: The present study is concerned with Marketing Strategies of Readymade garments industries in India. The marketing practices of garments units, problems faced by them in implementing the marketing strategies and measures needed to solve these problems, come under the purview of this study. The main focus is on the marketing strategies used by the various sectors in the area of production, promotion, distribution and pricing. In a layman language the term strategy is a term related to warfare or a plan to win a war . But in the business world it refers to plans relating to marketing, financing and manufacturing operations. Executives of different business organizations concentrate their efforts to win the biggest possible share of the targeted market. The field of strategy planning is much wider. It deals with the adjustment of controllable factors, viz, production, physical distribution, promotion and pricing within the environment of uncontrollable factors, viz, competition, legal barriers, interference of different behaviours and scientific and technological differentiation. It is a job of crucial significance to formulate the business. Failure or survival of a business depends upon the effectiveness of strategic planning. For e.g. to increase the prices of a product to a significant extent the management will have to explore and evaluate the competitors towards the change in price. If the change leads to market dominance, competitors by changing the prices of their products will rush to grab the market share. The management of a company should look at defensive tools to be used to safeguard its market position. This requires a continuous review of controllable factors within the atmosphere of uncontrollable ones. A marketing strategy serves as the base of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. An example of marketing strategy is as follows: quotUse a low cost product to attract consumers.
Pagination: 304p.
URI: http://hdl.handle.net/10603/11265
Appears in Departments:Department of Commerce

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01_certificate.pdfAttached File67.48 kBAdobe PDFView/Open
02_declaration.pdf37.03 kBAdobe PDFView/Open
03_abstract.pdf186.52 kBAdobe PDFView/Open
04_acknowledgements.pdf21.44 kBAdobe PDFView/Open
05_contents.pdf59.44 kBAdobe PDFView/Open
06_chapter 1.pdf257.99 kBAdobe PDFView/Open
07_chapter 2.pdf251.93 kBAdobe PDFView/Open
08_chapter 3.pdf322.76 kBAdobe PDFView/Open
09_chapter 4.pdf531.67 kBAdobe PDFView/Open
10_chapter 5.pdf661.38 kBAdobe PDFView/Open
11_chapter 6.pdf171.85 kBAdobe PDFView/Open
12_bibliography.pdf191.48 kBAdobe PDFView/Open


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