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Title: A study on media advertisement and Its reach frequency and impact rfi Especially in television media upon Viewers with reference to Chennai And pondicherry
Researcher: Baskaran, P
Guide(s): Pragadeeswaran, S
Keywords: Business
University: Manonmaniam Sundaranar University
Completed Date: November 2014
Abstract: newline
Pagination: xiii, 255p.
Appears in Departments:Department of Business Administration

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