Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/110171
Title: Impact of Indian cultural symbolism on brand preference in TV advertising
Researcher: Saxena, Pritee Sanjeev
Guide(s): Sharma, Gulnar
Keywords: Acculturation and Enculturation, History of Advertising, Advertising Agencies, Indian Cultural Values, Cultural symbolism, brand awareness, brand knowledge, brand liking, brand preference, demographic variables, consumer
University: SNDT Womens University
Completed Date: 2009
Abstract: Abstract not available newline newline
Pagination: x, 397p.
URI: http://hdl.handle.net/10603/110171
Appears in Departments:Janki Devi Bajaj Institute of Management Studies

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01_title.pdfAttached File38.55 kBAdobe PDFView/Open
02_declaration.pdf38.98 kBAdobe PDFView/Open
03_certificate.pdf35.09 kBAdobe PDFView/Open
04_acknowledgements.pdf76.08 kBAdobe PDFView/Open
05_executive summary.pdf693.04 kBAdobe PDFView/Open
06_contents.pdf358 kBAdobe PDFView/Open
07_list of graphs and figures.pdf100.22 kBAdobe PDFView/Open
08_background.pdf179.75 kBAdobe PDFView/Open
09_chapter 1.pdf2.79 MBAdobe PDFView/Open
10_chapter 2.pdf1.44 MBAdobe PDFView/Open
11_chapter 3.pdf770.61 kBAdobe PDFView/Open
12_chapter 3a.pdf57.69 kBAdobe PDFView/Open
13_chapter 4.pdf739.97 kBAdobe PDFView/Open
14_chapter 5.pdf179.17 kBAdobe PDFView/Open
15_chapter 6.pdf29.03 MBAdobe PDFView/Open
16_chapter 7.pdf2.23 MBAdobe PDFView/Open
17_chapter 8.pdf833.63 kBAdobe PDFView/Open
18_chapter 9.pdf493.85 kBAdobe PDFView/Open
19_chapter 10.pdf100.5 kBAdobe PDFView/Open
20_chapter 11.pdf78.32 kBAdobe PDFView/Open
21_references.pdf174.07 kBAdobe PDFView/Open
22_bibliography.pdf344.43 kBAdobe PDFView/Open
23_annexure.pdf4.13 MBAdobe PDFView/Open


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