Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/110146
Title: Brand building and positioning with reference to pharmaceutical industry
Researcher: Kumar, Sanjiwani Jayant
Guide(s): Srivastava, R K
Keywords: Pharmaceutical Industry, Global Pharmaceutical Market, Brand Architecture
University: SNDT Womens University
Completed Date: 2012
Abstract: Abstract available newline newline
Pagination: xi, 213p., iii
URI: http://hdl.handle.net/10603/110146
Appears in Departments:Department of Management Studies

Files in This Item:
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01_title.pdfAttached File39.62 kBAdobe PDFView/Open
02_form a.pdf112.04 kBAdobe PDFView/Open
03_declaration.pdf33.88 kBAdobe PDFView/Open
04_acknowledgement.pdf56.54 kBAdobe PDFView/Open
05_abstract.pdf112.07 kBAdobe PDFView/Open
06_contents.pdf162.88 kBAdobe PDFView/Open
07_chapter 1.pdf900.39 kBAdobe PDFView/Open
08_chapter 2.pdf2.57 MBAdobe PDFView/Open
09_chapter 3.pdf384.23 kBAdobe PDFView/Open
10_chapter 4.pdf72.52 kBAdobe PDFView/Open
11_chapter 5.pdf93.57 kBAdobe PDFView/Open
12_chapter 6.pdf696.1 kBAdobe PDFView/Open
13_chapter 7.pdf4.44 MBAdobe PDFView/Open
14_chapter 8.pdf211.82 kBAdobe PDFView/Open
15_chapter 9.pdf225.24 kBAdobe PDFView/Open
16_appendices.pdf139.31 kBAdobe PDFView/Open
17_references.pdf1.12 MBAdobe PDFView/Open
18_questionnaire.pdf306.64 kBAdobe PDFView/Open
19_list of publications.pdf49.75 kBAdobe PDFView/Open
20_synopsis.pdf1.52 MBAdobe PDFView/Open


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