Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/10528
Title: CELEBRITY ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMERS PROCESSING OF MARKETING COMMUNICATIONS
Researcher: Mehra, Parkee
Guide(s): Mittal, Amit
Keywords: Management
Upload Date: 19-Aug-2013
University: Maharishi Markandeshwar University
Completed Date: 26/11/2012
Abstract: NA
Pagination: 
URI: http://hdl.handle.net/10603/10528
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File59.47 kBAdobe PDFView/Open
02_certificate.pdf38.38 kBAdobe PDFView/Open
03_acknowledgement.pdf35.19 kBAdobe PDFView/Open
04_contents.pdf36.64 kBAdobe PDFView/Open
05_chapter1.pdf526.76 kBAdobe PDFView/Open
06_chapter2.pdf908.02 kBAdobe PDFView/Open
07_chapter3.pdf406.79 kBAdobe PDFView/Open
08_chapter4.pdf142.1 kBAdobe PDFView/Open
09_chapter5.pdf389.52 kBAdobe PDFView/Open
10_conclusion.pdf90.02 kBAdobe PDFView/Open
11_bibliography.pdf51.04 kBAdobe PDFView/Open
12_appendix iii.pdf41.72 kBAdobe PDFView/Open
13_questionnaire.pdf140.14 kBAdobe PDFView/Open


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