Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/103063
Title: An economic analysis of market share determinants cross and advertising elasticities advertising and market share dynamics and durability of advertising effect on sales in selected Indian consumer durable products
Researcher: Murugeshwari, T Linga
Guide(s): Anbumani, V
Keywords: Economic
Advertising
Dynamics
Elasticities
Durable
University: Bharathiar University
Completed Date: 31/12/2007
Abstract: Abstract not available
Pagination: xxiii, 211p.
URI: http://hdl.handle.net/10603/103063
Appears in Departments:Department of Economics



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