Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/191459
Title: Marketing strategies of Indian Overseas Bank
Researcher: Sethuraman, J
Guide(s): Chidambaram, R M
Keywords: Analysis
Banking
Heterogeneity
Marketing
Perishability
Strategies
University: Alagappa University
Completed Date: 2000
Abstract: Abstract not available newline newline
Pagination: iv, 261p.
URI: http://hdl.handle.net/10603/191459
Appears in Departments:Department of Bank Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File304.49 kBAdobe PDFView/Open
02_declaration.pdf312.39 kBAdobe PDFView/Open
03_acknowledgement.pdf1.33 MBAdobe PDFView/Open
04_contents.pdf227.6 kBAdobe PDFView/Open
05_list of tables.pdf471.59 kBAdobe PDFView/Open
06_list of abbreviations.pdf1.04 MBAdobe PDFView/Open
07_list of appendices.pdf920.78 kBAdobe PDFView/Open
08_chapter 1.pdf41.52 MBAdobe PDFView/Open
09_chapter 2.pdf15.94 MBAdobe PDFView/Open
10_chapter 3.pdf13.25 MBAdobe PDFView/Open
11_chapter 4.pdf52.26 MBAdobe PDFView/Open
12_chapter 5.pdf22.28 MBAdobe PDFView/Open
13_bibliography.pdf2.66 MBAdobe PDFView/Open
14_appendices.pdf66.6 MBAdobe PDFView/Open


Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.