Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/176014
Title: Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns
Researcher: Dham, Swati Oberoi
Guide(s): Mishra, Pratika
Keywords: Advergaming
Build
Customer
Study
University: Ansal University
Completed Date: 2016
Abstract: Abstract available
Pagination: 189p.
URI: http://hdl.handle.net/10603/176014
Appears in Departments:School of Management Studies

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01_title.pdfAttached File68.22 kBAdobe PDFView/Open
02_declaration.pdf150.19 kBAdobe PDFView/Open
03_certificate.pdf150.11 kBAdobe PDFView/Open
04_acknowledgement.pdf150.12 kBAdobe PDFView/Open
05_abstract.pdf106.48 kBAdobe PDFView/Open
06_content.pdf123.24 kBAdobe PDFView/Open
07_table.pdf127.94 kBAdobe PDFView/Open
08_figure.pdf102.35 kBAdobe PDFView/Open
09_abbreviation.pdf116.98 kBAdobe PDFView/Open
10_chapter 1.pdf901.57 kBAdobe PDFView/Open
11_chapter 2.pdf728.77 kBAdobe PDFView/Open
12_chapter 3.pdf256.51 kBAdobe PDFView/Open
13_chapter 4.pdf773.17 kBAdobe PDFView/Open
14_chapter 5.pdf297.88 kBAdobe PDFView/Open
15_annexure.pdf482.27 kBAdobe PDFView/Open
16_reference.pdf178.91 kBAdobe PDFView/Open


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