Please use this identifier to cite or link to this item:
Title: A study on cellular phone service markets in kanyakumari district
Researcher: Rasheed,M
Guide(s): Edwin Gnanadhas,M
Keywords: Cellular phone service markets
customers satisfaction
kanyakumari district
service provider
Upload Date: 15-Jan-2014
University: Manonmaniam Sundaranar University
Completed Date: July 2011
Abstract: The present study is classified into three parts for the development of the construct. The first part of the schedule includes the profile of the customers and the factors leading to select the service provider. The second part of the schedule covers the service quality of the service providers and customers satisfaction. The third part of the schedule consists of the switching intention, factors leading to switching and the customer loyalty. A proper care was taken to list out the variables included in each construct at three different parts. The review of previous studies and views of experts had been used to frame the questions in the interview schedule. A pre test was conducted among 50 customers and 50 staff of various service providers. Certain modification, additions and deletions were carried out as per the feed back from the pilot study. The final draft of the schedule was prepared for the data collection. newline
Pagination: xiv,263p.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File27.55 kBAdobe PDFView/Open
02_certificate.pdf26.5 kBAdobe PDFView/Open
03_declaration.pdf24.93 kBAdobe PDFView/Open
04_acknowledgement.pdf27.57 kBAdobe PDFView/Open
05_content.pdf15.22 kBAdobe PDFView/Open
06_list of tables.pdf54.48 kBAdobe PDFView/Open
07_chapter 1.pdf216.5 kBAdobe PDFView/Open
08_chapter 2.pdf126.13 kBAdobe PDFView/Open
09_chapter 3.pdf197.71 kBAdobe PDFView/Open
10_chapter 4.pdf267.62 kBAdobe PDFView/Open
11_chapter 5.pdf277.81 kBAdobe PDFView/Open
12_chapter 6.pdf317.3 kBAdobe PDFView/Open
13_chapter 7.pdf133.36 kBAdobe PDFView/Open
14_appendix.pdf121.65 kBAdobe PDFView/Open
15_bibiliography.pdf64.86 kBAdobe PDFView/Open

Items in Shodhganga are protected by copyright, with all rights reserved, unless otherwise indicated.